Ger is a renowned figure in the field of education where he is currently the global director of education for KidZania. Previously, he was the founding chief executive of the Children's University Trust. KidZania, where children aged four-14 can experience the world of work through role-play, is designed to inspire and empower: “from inspiration to aspiration”. Since its inception in 1999 in Mexico City, KidZania now has a presence in 24 cities on five continents with plans for further developments in some 20 locations including the USA and South Africa. KidZania’s global number of visiting citizens since its inception exceeds 50 million.